There are plenty of SEO tactics to increase a site’s visibility online, some more ethical than others. A good SEO agency or professional SEO experts will employ only ‘white hat’ SEO tactics, conforming to the guidelines and policies laid out by the major search engines. This includes developing strong keyword and link strategies and creating [...]
When you work on your site’s search engine optimisation, choosing the right SEO company is key. There are plenty to choose from and some offer temptingly fast and cheap results. However, as with many things in life, you get what you pay for and some of these offerings are fast becoming a false economy. In [...]
The internet giant Google recently announced an update to its search engine algorithm, that dictates the order in which sites are displayed in search results. This was in response to criticism over the quality of Google’s search results and the fact that many ‘content farms’ could be found at the top of the results pages. [...]
Having a great website is not enough. You need to ensure that people know that it is there and that means ensuring that when someone searches for relevant terms online, your site is found near the top of the list. SEO, or search engine optimisation has long been used to increase visibility of websites online [...]
There are lots of companies out there claiming to be SEO companies at the moment. The fact is, there are a lot of cowboy operations looking to make a fast ‘buck’ out of those that simply are unaware of the ‘black art’ process of SEO or Search Engine Optimisation. In order to try and separate [...]
Social Media Integration and SEO go hand in hand. The basic premise of search engine optimisation (SEO) is that when your website includes relevant search keywords, unique content and a number of external links coming into your site, its rating on SERPs (search engine results pages) are vastly improved. With over 4 million searches on [...]
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