When you work on your site’s search engine optimisation, choosing the right SEO company is key. There are plenty to choose from and some offer temptingly fast and cheap results. However, as with many things in life, you get what you pay for and some of these offerings are fast becoming a false economy.
In the past, plenty of ‘cowboy’ agencies that claim to understand SEO, have produced results by taking shortcuts to success. This includes recommending that clients create websites with keyword match domain names, artificially boosting them to the top of search engine rankings, regardless of quality of the content on these sites. These sites would include things like buyshoesonline.net and getanewcarcheap.com.
This has upset many genuine agencies who have a deeper understanding of SEO and develop full campaigns with link building, content development, site optimisation and more. It has also meant that many of the results at the top of on the search engine ranking pages (SERPs), are of little value to users.
Thankfully, Google are always striving to improve the overall quality of their SERPs. After previously updating their search algorithm to tackle paid links and content farms, Google have stated that they will be devaluing keyword rich domain names to level the playing field. Matt Cutts at Google recently stated:
“So we have been thinking about adjusting that mix a bit … so that given two different domains, it wouldn’t necessarily help you as much to have a domain name with a bunch of keywords in it.”
This is bad news for anyone who has taken the advice of some less ethical SEO agencies to create keyword rich domains. However, it is great news for genuine online businesses that work hard to maintain a high quality of content on their sites and have developed full search engine optimisation campaigns.
So there is no getting around the need for investing in a full SEO program, working with an expert partner, for getting your website to the top of the search engine results and develop true, long-term return on your investment.
About the Author (Author Profile)
There are no comments yet. Why not be the first to speak your mind.