Having a great website is not enough. You need to ensure that people know that it is there and that means ensuring that when someone searches for relevant terms online, your site is found near the top of the list. SEO, or search engine optimisation has long been used to increase visibility of websites online and a large part of this is implementing a quality link building programme of links into your website.
The more links that come into pages of your website, the more authority it is seen to hold and therefore the higher it is placed in the search engine rankings. Link building can be a time-consuming and complex process, which needs to be regularly reviewed and updated, which is why employing an SEO professional to manage your link building programme is always a good idea.
A recent hot topic in the SEO world has been themed link building, which is also known as contextual based linking. This is where the links to your site come from more ‘natural’ locations, often sites that contain similar content and are often within the same industry. For example, if you are the owner of a sports and fitness website, links coming into your site from other sports and health websites that contain rich content will help you see better results. When you use implement theme related links, your search engine rankings improve to a greater extent than lower quality non-theme based links.
A good SEO expert will ensure that these links do not originate from link farms but from genuine sites that are high quality with no offensive content or spam. They may be press release sites, where your original PR content can reside, relevant industry blogs, forums, social media sites and many more. Each one will prove to the search engine that your site has authority in its area of expertise because other sites trust and refer to it.
Recent changes to the biggest search engine, Google, have made theme related link strategies even more important. Google’s ‘Farmer’s Update’ strives to improve the quality of the results it displays and remove many of the content farms (sites that typically contain low quality, shallow content in order to attract visitors and generate advertising revenue). In this update, link farms and low quality links are also targeted to try and provide Google users with a better service and more relevant search results.
Therefore, contextual link building is a powerful tool for website owners to use, which is increasing in importance all the time and can deliver great results. Your placement in the search engine ranking pages is given a significant boost, which results in a greater number of visitors and increases brand awareness as well as sales and the overall profitability of the site.
Typically, the higher your referring sites can be found in the search engine rankings, the bigger the benefit you will receive from these links. Therefore, SEO experts will help you to create theme related links from high quality sources that Google trusts, from which you will receive the maximum benefit.
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