How Greeting Card Companies are Evolving

Receiving a greeting card used to mean getting a boring piece of laminated paper with a mass produced message of goodwill printed on it. If you were lucky, you might get a humorous comment or funny picture. The only thing that made greeting cards special was the fact that someone had bought it thinking of you.

However, there’s been a shift in the way that companies see their greeting cards, and this area of their business has changed radically in recent times. They have been forced to evolve by the dawn of digital age, or face getting left behind. However, the change has been for the good and it has ushered in an exciting new era for greeting cards.

The first big change in the world of greeting cards was the e-card. The idea of the e-card had been bouncing around from the inception of the internet. The first e-card was called the electronic postcard and it won the GNN Best of the Net award in 1995.

However, the concept of e-cards took a while to get used to and only 10-20 cards were sent in the first week of their launch. These days though, millions of e-cards are sent every day and the range of different types of e-cards is growing all the time.

As well as e cards, a further development made possible by the digital age was personalised greeting cards. The rapid communication made possible by the internet meant that greeting card companies could respond to customer requests for personal messages on cards. This was a big step forward and opened up a lot of new, exciting avenues for the world of greeting cards.

E cards have continued to grow, and have merged with personalised greeting cards so that now, you can design and send a personalised e card. The options available to you if you’re making an e card are extremely varied and you can add videos and recordings to the card, or even turn it into a game.

Thanks to the development in digital technology, designing and sending a greeting card is almost as much fun as receiving one.

The impact e-cards have had, has not just been felt by those sending and receiving them, the environment has benefited too. E-cards can be used over and over again, however, when they finally reach the end of their life, they can just be deleted, rather than adding to the billions of tonnes of waste already created over the course of a year.

The future of the once simple greeting card looks extremely exciting, as they continue to grow with new technology. The first greeting card sent from the moon is surely only a matter of years away!

Tags: Personalised Greeting Cards

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